It was a real forcing function for us, to focus, creatively overcome problems, become a stronger team in order to get our 神居原酒 out into the public's hands.
That’s one hell of a journey Casey, but from the taste of that new make, I’ll bet it was well worth getting the first hint of quality and uniqueness out to the public. For me, it was definitely worth getting up at 4am to be one of the first to experience it at the Japan Festival.
As you well know, the presence of minded rivals are pure evidence they see you as a threat. Keep it up, let them pant and panic ;)
Congrats on the premier. It’s all about the journey. Beautiful and scary blizzard!